Empower Simcoe is excited to announce its participation as a Community Champion in the #ITSTARTS campaign, an influential public awareness initiative aimed at proactively addressing racism and discrimination within Simcoe County. Running throughout March, this campaign is a collaboration with the County of Simcoe and several community partners, focusing on fostering a unified community through the promotion of equity, diversity, and inclusion.

As a key player in this movement, Empower Simcoe is dedicated to leading by example. Our efforts will be showcased primarily through an engaging social media campaign aimed at creating meaningful and educational content that resonates with individuals across our community. Our goal is not just to reach a wide audience but to spark conversations, encourage self-reflection, and inspire collective action against discrimination.

Pledge Your Support:

• Get involved by filling out an #ITSTARTS campaign card, available at 39 Fraser Court, Barrie or 35 West Street North, Orillia.
• Let’s visually unite by sharing a selfie with your card through email (itstarts@empowersimcoe.ca) or SMS (705-730-8337), demonstrating our collective stand against discrimination.
• Follow us on Social Media and engage with our #ITSTARTS content throughout the month of March.

Win Prizes: Participation also brings the chance to win exciting prizes, with multiple opportunities for engagement translating into multiple entries into our prize draw. It’s our way of saying thank you for joining us in this important cause.

Stay tuned to our social media channels and website for updates and highlights throughout the campaign. Together, we can make a difference. Join Empower Simcoe in saying #ITSTARTS with us, as we work towards a more inclusive and equitable Simcoe County.

For more information on how to participate, please visit our website or contact us directly. Let’s stand together against racism and discrimination. #ITSTARTS with you, with us, with everyone.